GRANDMA’S
HOME
We partnered with Grandma’s Home to craft a brand identity that honors its roots in Hangzhou while resonating with the youth of New York City. Inspired by the essence of homegrown heritage and the warmth of family tradition, the visual direction blends nostalgic references with clean, modern touches—echoing the brand’s evolution from beloved local favorite to international presence. Grounded in the spirit of Hangzhou’s homestyle cooking and enriched by regional dishes from across China, the identity reflects a thoughtful balance between past and present. Earthy tones and understated simplicity set the tone for a contemporary dining experience that still feels unmistakably familiar.Ongoing
WHAT WE DELIVERED
Brand Identity Incubation
Logo Design
Typography System
Element Design
Color Palette
Brand Guidelines
Collateral Design Support
Collateral Print Production
Grandma’s Home makes its way to Flatiron, New York
We supported Grandma’s Home with the production of their grand opening window covers for their first U.S. location in Manhattan’s Flatiron District. Designed to build anticipation before the opening, the covers introduced the brand’s identity—rooted in Hangzhou homestyle cooking and warm nostalgia.
The visuals highlighted the essence of Grandma’s Home: a mix of tradition and comfort, brought to life in a modern setting. From concept to installation, we made sure every detail reflected the brand’s story and created excitement for what was to come.
GRANDMA’S
HOME
