HIMIWAY BIKES
We partnered with Himiway to develop a bold visual identity that echoes the spirit of their electric bikes—rugged, reliable, and built for the long haul. Our work included a complete logo redesign and the creation of a custom typography system that captures the brand’s sense of adventure and power. Inspired by Himiway’s commitment to freedom on two wheels, the design system balances clarity with impact, helping the brand stand out in a growing market of e-mobility.
From off-road escapes to urban commutes, Himiway’s new branding reflects a lifestyle that’s fearless, independent, and always moving forward.Ongoing
WHAT WE DELIVERED
Brand Identity Systems
Logo and Typography Lockup
Color Palette Identitification
Brand GuidelinesHIMIWAY
Go Further. Ride Freely.
We developed Himiway’s brand identity to match the bold spirit of its electric bikes—striking, confident, and built for movement. At the heart of the system is Owners by MCKL, a modern grotesque typeface that commands attention while maintaining refined clarity. Its wide and extended styles create a visual rhythm that mirrors the Himiway ride: expansive, grounded, and forward-pushing.
The typographic system is supported by a neutral yet grounded color palette, anchored by warm earth tones and deep charcoal blacks—reflecting both the rugged terrain Himiway riders conquer and the sleek design of the bikes themselves. Paired with a clean, modular grid and assertive messaging like “Beyond Boundaries,” the identity system captures Himiway’s ethos: empowering riders to explore without limits.
