LUXWATER
We partnered with Luxwater to develop a complete brand identity—carrying the vision from initial concept through architectural design and final buildout. Our work bridged strategy, spatial design, and construction to deliver a brand that feels as refined and purposeful as the service itself.
With clean lines and a deliberate aesthetic, the Luxwater identity reflects the brand’s unique duality: simple on the surface, yet layered and complex beneath—just like its elevated approach to laundromat care. Every touchpoint, from signage to spatial flow, was designed to be efficient, striking, and unmistakably Luxwater.2024
WHAT WE DELIVERED
Branding Design
Logo and Typography Lockup
Merchandise Production
Interior Design
Architectural Design
We designed Luxwater’s brand identity to feel modern, professional, and approachable—striking the right balance between elevated service and everyday accessibility. While the area’s average income remains modest, our approach considered the rise of a growing middle-class demographic. By creating a brand that feels both aspirational and inclusive, Luxwater is well-positioned to attract higher-value customers without alienating the broader community.
