OISHII

We partnered with Oishii to design the body packaging for their iconic Omakase Berry—a strawberry so exceptional, it redefines what fruit can be. Inspired by the berry’s creamy texture, fragrant aromatics, and delicate sweetness, our design approach was rooted in elegance, restraint, and sensorial storytelling. The packaging not only protects the fruit but frames it—like a gift, an experience, a moment worth savoring.

Crafted to reflect Oishii’s spirit of innovation and reverence for quality, the final form is minimalist yet elevated, allowing the berry to remain the hero. Whether shared, gifted, or enjoyed solo, the packaging becomes part of the ritual—enhancing the unboxing, amplifying the indulgence, and leaving a lasting impression.