BLUE BLOSSOM
We partnered with Blue Blossom to support the brand’s digital presence through refined, social-first photography that brings a modern lens to classic Shanghainese dining. Working closely with the team, we produced imagery designed to highlight the richness of each dish, from delicate textures to vibrant finishes, while maintaining a clean, elevated visual language tailored for today’s social platforms.
With a focus on intentional composition, warm lighting, and detail-driven storytelling, the content presents Blue Blossom’s signature plates in a way that feels contemporary yet rooted in tradition. The result is a visual narrative that honors timeless Shanghai flavors while introducing them in a fresh, polished spotlight for a modern audience.
WHAT WE DELIVERED
Photoshoot Production
Videography Production
Marketing & Brand Strategy
Brand Collaboration
Community Management
BLUE
BLOSSOM
AS SEEN IN THE NEW YORK TIMES & INFATUATION
“CheLi and Szechuan Mountain House had a glamorous baby, and its name is Blue Blossom. Unlike its faux-rustic parents, this Bryant Park restaurant leans into Midtown glitz, with a shiny bar serving elaborate cocktails, like the signature Blue Blossom that looks like Windex but tastes like flowers. A chef assembles dumplings in a glass kitchen-theater visible from the dining room, and every so often, someone sets Hakka-style salt-baked chicken aflame with a gun lighter.”
