MOLLY TEA
We’ve partnered with Molly Tea since Fall 2024 to concept, pitch, and produce creative deliverables for their social channels, including Instagram and Red Note (Xiaohongshu). Our creative pitches draw from trending formats and culturally resonant ideas that connect with audiences in both the U.S and China—while also serving as a platform to expand Molly’s creative vision online.Ongoing
WHAT WE DELIVERED
Photoshoot Production
Videography Production
Marketing & Brand Strategy
Social Media Management
Influencer Marketing
Brand Collaboration
Community and Influencer Outreach
Xiaohongshu Marketing
Event Planning
Public Relations
Paid Advertising
Graphic Design
RESULTS
RESULTS
5.4 Million
Impressions
25+
Nationwide Marketing Campaigns
200+
Influencer Collaborations
MOLLY TEA x Chinatown
Grand Opening Campaign
We’re proud to have supported the grand opening of Molly Tea’s newest location in Chinatown, New York! 🌷
As creative partners, Kepler helped shape a launch campaign that celebrates Molly Tea’s distinct brand voice while seamlessly aligning with the cultural pulse of the neighborhood.
TIME SQUARE
Grand Opening Campaign
Spring 2025 Campaign
MOLLY TEA x
Puff Media x
Tik Tok Shop
Event Collaboration
#FragranceLab at Puff Media was a ‘scent-sational success’, and we were thrilled to be in the mix!
We had the pleasure of being a part of The Glow Together, an inspiring event hosted by Puff Media x TikTok Shop that brought together 15 innovative brands and over 100 talented creators for an evening of connection, creativity, and collaboration.
As part of the evening, we were proud to lead event coordination and on-site booth execution for MollyTea. Guests were invited to enjoy MollyTea’s signature milk teas and experience the sensory charm of their aromatic sachets.
From insightful panels to hands-on brand collaborations, The Glow Together reminded us of the power of storytelling and community, and we’re grateful to have been a part of it!
Building the MollyTea Brand on Xiaohongshu
(Red Note)
Our journey with MollyTea on Xiaohongshu began with a clear vision: to craft a relatable, trend-forward brand presence that resonates with Gen Z and millennial audiences across China. From the ground up, we’ve built a consistent campaign cadence, launching seasonal product pushes, exclusive deals, and community-driven content that taps into the platform’s culture of discovery. With quarterly campaign rollouts and real-time content tailored to trending moments, we continue to grow MollyTea’s digital footprint—reaching the right audience, at the right time, with the right story.
