Nan Xiang Xiao Long Bao
We’ve partnered with Nan Xiang Xiao Long Bao to lead full-funnel marketing and manage their TikTok and RedNote social presence across a growing portfolio of 10+ locations. From grand opening activations to new product launches, we develop and execute campaign concepts that feel culturally relevant, visually elevated, and built for performance.
Through comprehensive production planning, on-site content capture, and always-on content execution, our team brings Nan Xiang’s iconic soup dumpling heritage to life in a way that resonates with modern audiences, drives real engagement, and keeps each location’s story connected under one cohesive brand voice.Ongoing
WHAT WE DELIVERED
Photoshoot Production
Videography Production
Marketing & Brand Strategy
Brand Collaboration
Community Management
Influencer Outreach 
Westfield Montgomery,
Maryland
For NXXLB’s grand opening at Westfield Montgomery Mall, we produced a City Series commercial capturing the energy of the new location and the craftsmanship behind their signature soup dumplings. Through dynamic kitchen action and elevated lifestyle framing, the shoot highlighted both the brand’s heritage and the excitement of welcoming the local community to a new neighborhood destination.
Stamford,
Conneticut
For NXXLB’s grand opening in Stamford, Connecticut, we produced a City Series commercial built around the rhythm of the city, from quick lunch breaks downtown to weekend meetups with friends and family. The shoot leaned into Stamford’s community-first energy, capturing shareable table moments, warm dining ambiance, and the comfort-food appeal of soup dumplings as an everyday go-to. Designed to feel local and lived-in, the final content positioned NXXLB as Stamford’s newest staple for casual hangouts, celebrations, and after-work bites.
As Nan Xiang enters its next chapter of growth, we’re proud to help power their milestone moments through strategic campaign rollouts, grand opening planning, and on-the-ground event coordination, turning each new location into a true city-wide celebration.
Nan Xiang’s Viral Rise
Our POV-style video surpassed 1M views, becoming a breakout moment for Nan Xiang on TikTok. This milestone marked the beginning of the brand’s continued momentum and long-term success across social platforms.
